While working in the Communications department at The Bush School there was a lot of attention paid to one of our professors , Dr. Vedlitz. He and his team published an article, which was later picked up by the press, that essentially says: the more people know about global warming, the less likely they are to feel concerned about it or do something about it. Clearly, there are a variety of reasons why the survey produced these results, but one is that people feel less responsible the more general or common the problem is. In other words, moral hazard-- global warming is something that is very hard to directly link to individuals and thus people don't personally feel responsible for it.
My question then becomes, how do we get people to act against global warming (assuming this is something you want)? What mechanism would make people feel or want to do something about global warming. Currenlty, it seems that because its "cool" to be green, people are at least attempting to appear green (not using plastic bags, buying at local markets, eating organic, etc-- though these aren't necessarly better activities for the environment). However, I am curious to what other incentive strategies might get people more motivated to actually do things to make them behave more green. My first thoughts are that it must cost more for people to do activities that are not "green" verse those that are. Hence, why for some reasons, I am all about higher gas prices- you are already seeing more people switching car types, and car companies responding. What I would like to see however, in a better effort to interalize the negative spillovers of pollution, but how do you do this? Who pays for the climate changes, and their subsquent costs. Any ideas-- could there be greater efforts to interalize global warming costs, or are the biggest contributors to global warming (the China's and India's) under systems which can stll not afford or are unwilling to afford to do this?
Just thought I stir some thoughts.
The link to a media piece about Dr. Vedlitz article is attached-- I no longer have access to the orginal report.
http://www.usatoday.com/weather/climate/globalwarming/2008-04-07-climate_N.htm